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Segment, connected to your customer journeys.

Create and update records in maxclicks using Segment event data

How it connects.

Segment is the customer data platform that collects and routes event data.

  • Collect: Ingest data from your website, mobile apps, and servers.
  • Clean: Enforce data standards and filter out bad data.
  • Control: Respect user privacy and manage consent.

Connect Segment to turn its event stream into the records and events maxclicks writes from.

What you can use.

Record Upserts

Identify and track calls create or update contacts and objects.

Event Triggers

A track call fires a maxclicks event, and the event starts a workflow.

Suppression Control

A Segment action suppresses or unsuppresses a contact email address.

Put the connected data to work.

Bring records into the schemas you use for customer context. Build audiences, evaluate useful fields and reference the available data in emails and workflows.

Connect the source. Build the next message.

Bring one customer journey. See how maxclicks connects the data, audience and message.

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