Resend alternative

The Resend alternative for personal email.

A developer email API with simple automations. maxclicks adds an agent, a richer data model and per-recipient writing.

AdaptylePersonalized per recipient

Suggest a useful first project from their goal, progress and team context. Give one next step. Avoid work their teammates have already started.

Loopwell

Your first project.

Hi Maya,

Create a project for launch plan sign-off, separate from Daniel’s launch asset project. Add a next step to get sales and design approval, so ownership and the next milestone are clear as you coordinate the product launch in 10 days.

Create your first project

Loopwell

Your first project.

Hi Leila,

Create a project to group the notes from your eight completed customer interviews into themes, then add prioritizing the next product sprint as the next step. This focuses on the missing work for your goal while your teammate continues to own participant recruitment.

Create your first project

maxclicks and Resend at a glance.

maxclicks compared with Resend
	maxclicks	Resend
Starting a journey	Seven trigger types, from record changes to evaluated attributes	A custom event your application sends
Branching	If/else and switch, with conditions written in plain language	Rule conditions with two branches, met and not met
Personalization	Subject and body generated together for each recipient	Variables replaced in a template
Data model	Contacts and custom objects, with 24 months of event history	Contacts with string or number properties
Deliverability and security	No dedicated IPs, SSO or 2FA yet	Dedicated IPs, SOC 2 Type II and SSO as a Scale add-on
Free plan	100 sends a month	3,000 transactional emails and 1,000 marketing contacts

Fill in a template, or write each email.

Resend personalizes by replacing variables, and uses AI to help you write the email. Adaptyle uses AI at send time to write one message per recipient.

How one Resend email is personalized

Resend documentation

Event with payload
Your app sends a custom event naming the contact.
Condition
Rules read event, contact and wait-for-event fields.
Send email
Template variables are replaced from the payload and contact.
Missing value
No fallback and no value: the email is not sent.

How one maxclicks email is personalized

maxclicks platform behavior

Trigger and context
An event starts the run. Steps read the customer and their orders.
Decide
A plain-language condition or an AI step picks the next move.
Render per recipient
Adaptyle generates subject and body. Protected blocks stay exact.
Fails: stays unsent
No blank or invented fallback. The campaign pauses for review.

Describe the journey. Inspect every step.

maxinja turns a goal written in plain language into a workflow. Each condition shows what it compiled to, and each run keeps its step history.

Describe the branch. Review what it compiled to.

The inspector shows the compiled result and the fields it reads.

If Else step checking whether newerOrders contains at least one record, with its exact inputs

Every run keeps its step history.

Workflows publish as immutable versions. A run in flight finishes on the version it started on.

Completed Halden local workflow run with five recorded steps, a two-second delay and a newer-order branch

Seven ways to start a journey.

From a schedule, a record change, an event, an email event, a webhook or an evaluated attribute crossing a threshold.

Scheduled Timestamp
Record Created or Updated
Record Deleted
Event Fired
Email Event
Evaluated Attribute Threshold
Incoming Webhook

Marketing pricing by contacts.

Resend marketing prices are its public contact tiers, with no send limit. maxclicks prices follow our pricing page at ten emails per record per month.

Contacts

maxclicks: $49a month
Resend: $40a month

Resend marketing plans carry no per-send charge. maxclicks prices include ten emails per record each month.

Monthly list price by contacts

5,000
maxclicks$49
Resend$40
10,000
maxclicks$74
Resend$80
15,000
maxclicks$99
Resend$120
25,000
maxclicks$149
Resend$180
50,000
maxclicks$274
Resend$250
100,000
maxclicks$524
Resend$450

Which one fits your team.

Choose Resend if

Developers own email and you want an API-first service with a quickstart for your framework.
You send high-volume transactional email and need dedicated IPs and delivery controls.
You need SSO, an uptime SLA or a SOC 2 Type II report now.
Your lifecycle flows are simple event-to-email sequences you can write as rules.

Choose maxclicks if

Marketers own lifecycle and journeys are slow to build and change.
You want each recipient to get a message written for them, with your exact wording protected.
Your decisions depend on history and related records, such as orders, projects or purchase recency.
You want to describe a segment or a condition in plain language and review what it compiled to.

The full comparison.

Where Resend is stronger today

Quickstarts and request logs
Resend ships quickstarts for 13 environments and a Logs API. maxclicks publishes SDKs in eight languages, a browser SDK, an OpenAPI spec, a CLI and a remote MCP server, with fewer framework quickstarts and no logs API.
Deliverability controls
Dedicated IPs as a Scale add-on, custom return path, multi-region sending and domain verification events. maxclicks has no dedicated IPs.
Security and compliance
SOC 2 Type II, multi-factor authentication, SSO as a Scale add-on and a 99.99% uptime SLA on Enterprise. maxclicks has no SSO, 2FA or admin audit log yet.
Inbound email
Resend receives mail at your domain, parses it and sends it to a webhook. The maxclicks manual describes no inbound email.
Free plan
Resend Free includes 3,000 transactional emails and 1,000 marketing contacts. maxclicks Free is built for trying the product.
Pace of shipping
More than 100 changelog entries. Automations and an AI editor launched in April 2026, and the changelog also lists SSO and a remote MCP server.

Automation steps

Starting an automation: maxclicksSeven triggers: scheduled time, record created or updated, record deleted, event fired, email event, incoming webhook, evaluated attribute threshold.; ResendA custom event your application sends. It names the contact by id or email, and a missing contact is created.
Branching: maxclicksIf/else and switch, including weighted random branches. Conditions are written in plain language and compiled.; ResendA condition with and/or rules and eleven operators. It always has two outgoing branches, met and not met.
Waiting: maxclicksDelay by duration or timestamp, decided by an expression or by AI. An email step can wait for open, click or bounce.; ResendA delay up to 30 days, and a wait for event with an optional timeout up to 30 days and a filter.
Reading and writing data: maxclicksFind records, set values, run read-only queries, create or update or delete records, fire events, call an HTTP endpoint.; ResendUpdate contact, add to segment and delete contact. The docs list no query or HTTP request step.
AI inside a step: maxclicksAn AI step, AI-decided delays, and generated conditions. Adaptyle writes the email per recipient.; ResendNo AI step is documented. AI can build the automation from a plain-language description while you author it.
Repeating work: maxclicksA for-each step iterates a list inside the run.; ResendThe step reference lists no loop.
Runs and versions: maxclicksWorkflows publish as immutable versions. A run in flight finishes on the version it started on.; ResendRuns are running, completed, failed, cancelled or skipped. Stopping an automation lets runs in progress finish. The docs do not say which version a run follows.
Channels: maxclicksEmail only.; ResendEmail only, with inbound email receiving.

Generated logic in maxclicks is not shown or hand-editable, so a reviewer reads the plain-language description and the compiled summary. Resend conditions are explicit rules you can read and write. AI steps, AI-decided branches and Adaptyle renders spend prepaid credits; compiled steps and static sends need no AI balance.

Personalization

What personalization is: maxclicks AdaptyleOne generated render for each recipient, subject and body together.; ResendVariables replaced in a template. Types are string or number, with optional fallback values and up to 50 per template.
Conditional content: maxclicks AdaptyleLiquid fields for facts, and Adaptyle regions for generated text.; ResendThe variables page documents no conditionals, loops or templating engine.
Missing data: maxclicks AdaptyleThe render stays unsent. A generation error is never permission to send a blank or invented fallback.; ResendWith no fallback and no value, the email is not sent and a validation error is returned.
Where AI works: maxclicks AdaptyleAt send time, per recipient. AI is billed from prepaid credits.; ResendIn the editor: draft from a URL, rewrite selected blocks, subject lines and a pre-send review. The docs describe no send-time generation.
Quality checks: maxclicks AdaptyleCampaigns judge a pilot sample and about one in a hundred recipients, and pause for review on failure.; ResendThe editor reviews deliverability, compatibility, subject, preview text, links and typos before you send.
Protecting authored text: maxclicks AdaptyleProtected blocks restore your exact authored text, and validation checks that it survived.; ResendThe authored email is the same for every recipient, so there is nothing generated to protect.

Data model

Records: maxclicksContacts and custom objects, each with its own schema. Orders, products or projects are records.; ResendContacts with custom properties. The docs we checked describe no custom object types.
Property types: maxclicksTyped attributes with per-type options, plus evaluated attributes computed from history.; ResendString or number. Keys are alphanumeric with underscores, up to 50 characters.
Segments: maxclicksDefined in plain language, with a live preview of the matching count and contacts.; ResendManually managed groups of contacts. The docs describe no rule-based membership.
Event history: maxclicksEvents are stored for 24 months and steps read them to decide.; ResendThe event payload is available as event.* inside that run. The docs describe no queryable history.
Data retention: maxclicksEvent history is retained for 24 months.; ResendEmail and log data is kept 30 days on Free, Pro and Scale.

What the Resend docs say about limits

Triggers are custom events
The trigger step starts from an event your application sends. Names cannot start with resend:, which is reserved.
Conditions have two branches
Each condition yields condition_met or condition_not_met. The step reference lists no switch.
Waits end at 30 days
Both a delay and a wait for event have a 30 day maximum.
Variables are strings or numbers
A template holds up to 50 variables. Values without a fallback must be supplied at send time.
AI is credit-limited
The pricing page lists 5, 100 and 500 AI credits a month on Free, Pro and Scale. The docs we checked do not say what one credit buys.
Automation runs are metered
10,000 runs a month are included, then $0.0015 per run.

Pricing details

Resend sells transactional email as a separate plan, from $20 for 50,000 emails. Its marketing plans carry no per-send charge, and automation runs beyond 10,000 a month cost $0.0015 each. maxclicks prices records and sends in one plan with no run meter. Resend's free plan includes 1,000 contacts and 3,000 transactional emails a month. maxclicks Free includes 100 sends.

Bring your next customer goal.

See what maxinja and Adaptyle can build for your customers.

Book a demo