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PostHog alternative

The PostHog alternative for personal email.

Product analytics with workflows on the same events. maxclicks writes the email and decides with AI inside the journey.

AdaptylePersonalized per recipient

Suggest a useful first project from their goal, progress and team context. Give one next step. Avoid work their teammates have already started.

maxclicks and PostHog at a glance.

maxclicks compared with PostHog
maxclicksPostHog
Built forLifecycle email from customer data, with an agent that builds the campaign.Product analytics, with Workflows on the same events.
Workflow steps20 workflow step types, including AI steps, AI-decided delays, read-only queries and for-each loops.Triggers, delays, audience splits, message sends and PostHog actions, plus any real-time destination.
Writing the emailAdaptyle writes the instructed parts of each email for each recipient at send time. Authored text and protected blocks stay exactly as written.Templates personalized with person properties.
AI in the journeymaxinja builds the audience, the email and the workflow from a goal, inside your workspace.The Workflows docs describe no AI steps or AI-written messages.
Pricing$49 per workspace per month for 5,000 records and 50,000 sends, with no seat fee. Free includes 100 sends a month. AI work is paid separately from prepaid credits.The first 10,000 workflow emails a month are free, then $0.003 each, falling with volume.

What maxclicks adds.

Four jobs maxclicks does with AI, next to what the PostHog pages we checked describe for the same job.

Give maxinja a goal. Review what it builds.

maxinja coordinates specialist agents that build and refine the audience, the email and the workflow inside your workspace. Ask for an unscheduled campaign and an unpublished workflow, then inspect what it saved.

PostHog

Workflows are built in the web app, and the MCP and REST API can script them. The docs describe no agent that plans the audience and email from a goal.

Describe a field. AI writes the logic.

An evaluated attribute turns a written requirement, such as orders in the last 90 days, into saved logic over related records and event history. Workflows and emails can read the result.

PostHog

Events and person properties drive workflows. The Workflows docs describe no field calculated from a written requirement.

An email written for each recipient.

Adaptyle writes the instructed parts of each email at send time, from that recipient’s data and your brand. A pilot sample is judged before release, about 1 in 100 recipients is reviewed during the send, and a failed render stays unsent.

PostHog

Templates are personalized with person properties. The Workflows docs describe no per-recipient writing.

AI decisions inside the journey.

AI steps read the run’s context and return structured answers that branches and actions use. Query steps read current data when the step runs, so a newer order can end a follow-up.

PostHog

Workflows split audiences and dispatch messages. The docs describe no AI step that interprets context and chooses a branch.

Describe the journey. Inspect every step.

maxinja turns a goal written in plain language into a workflow. Each condition shows what it compiled to, and each run keeps its step history.

Describe the branch. Review what it compiled to.

The inspector shows the compiled result and the fields it reads.

If Else step checking whether newerOrders contains at least one record, with its exact inputs

Every run keeps its step history.

Workflows publish as immutable versions. A run in flight finishes on the version it started on.

Completed Halden local workflow run with five recorded steps, a two-second delay and a newer-order branch

Seven ways to start a journey.

From a schedule, a record change, an event, an email event, a webhook or an evaluated attribute crossing a threshold.

  • Scheduled Timestamp
  • Record Created or Updated
  • Record Deleted
  • Event Fired
  • Email Event
  • Evaluated Attribute Threshold
  • Incoming Webhook

How pricing compares.

maxclicks Premium

$49per workspace a month

  • 5,000 contact and object records
  • 50,000 recipient sends a month
  • $5 for each extra 1,000 records, with 10,000 more sends
  • Unlimited collaborators, with no seat fee
  • AI work billed from prepaid credits
See maxclicks pricing

PostHog

The first 10,000 workflow emails a month are free, then $0.003 each, falling with volume.

PostHog Workflows sends the first 10,000 emails a month free, then charges $0.003 per email from 10,001 to 50,000, with lower rates above that.

See PostHog pricing

Which one fits your team.

Choose PostHog if

  • Your events already live in PostHog and a trigger, a delay and a send are enough.
  • You want analytics and messaging in one bill.
  • You want sends and opens next to your product analytics.

Choose maxclicks if

  • You want each recipient to get an email written for them, with your exact wording protected.
  • You want decisions made inside the journey from current data or by AI, not only audience splits.
  • You want fields such as orders in the last 90 days computed for you from a description.
  • You want an agent to build the audience, email and workflow from a goal.

Questions and details.

Can I keep PostHog for analytics and use maxclicks for email?

Yes. PostHog keeps answering what happened in your product, and maxclicks receives the events your lifecycle emails depend on through its REST API.

Does PostHog Workflows write a different email for each person?

The Workflows docs describe templates personalized with person properties, and no AI-written messages. maxclicks Adaptyle writes the instructed parts of each email for each recipient as it is prepared for delivery.

How does pricing compare?

PostHog charges per email after the first 10,000 each month. maxclicks Premium is $49 per workspace per month and includes 50,000 recipient sends, with AI billed separately.

Where PostHog is strong
  • Your events are already there

    Workflows run on the events and person properties already in your PostHog project, with nothing to move.

  • Analytics loop

    Sends and opens come back as events, next to the rest of your product analytics.

  • Generous free tier

    The first 10,000 workflow emails each month are free. maxclicks Free includes 100 sends.

  • Destinations

    Any real-time destination in PostHog can be a dispatch step, so one workflow can reach email, Slack and other tools.

Where maxclicks is behind today
  • Email only

    maxclicks sends email. There is no SMS, push or in-app channel.

  • Security and compliance

    There is no SSO, 2FA or admin audit log yet.

  • Reporting

    There is no A/B result reporting or revenue attribution yet.

  • Connectors

    Native connectors are in development. Data arrives through the REST API or a CSV import.

  • Metered AI

    AI work is billed from prepaid credits, with no included allowance.

  • Generated logic

    Generated conditions and fields are not hand-editable. A reviewer reads the plain-language description and the compiled summary.

Sources, checked October 20, 2026

PostHog is a trademark of its owner. Products change; tell us if something here is out of date.

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