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Loops alternative

The Loops alternative for personal email.

A clean, focused sender for SaaS. maxclicks adds fields computed from history, AI decisions in the journey and an email written for each recipient.

AdaptylePersonalized per recipient

Suggest a useful first project from their goal, progress and team context. Give one next step. Avoid work their teammates have already started.

maxclicks and Loops at a glance.

maxclicks compared with Loops
maxclicksLoops
Built forLifecycle email from customer data, with an agent that builds the campaign.Marketing, transactional and lifecycle email for SaaS, with an API and an editor.
Writing the emailAdaptyle writes the instructed parts of each email for each recipient at send time. Authored text and protected blocks stay exactly as written.Written before sending, in the editor or in LMX, the markup an agent can send through the Content API.
Computed fieldsEvaluated attributes: describe a field in plain language and AI writes the logic over related records and event history.The pages we checked describe contact properties and events, with no field calculated from history.
AImaxinja builds the audience, the email and the workflow from a goal, inside your workspace.An MCP server, a CLI and skills let a coding agent create draft campaigns and workflows.
Pricing$49 per workspace per month for 5,000 records and 50,000 sends, with no seat fee. Free includes 100 sends a month. AI work is paid separately from prepaid credits.Free up to 1,000 contacts and 4,000 sends per 30 days. Growth is $49 a month up to 5,000 contacts with unlimited sends.

What maxclicks adds.

Four jobs maxclicks does with AI, next to what the Loops pages we checked describe for the same job.

Give maxinja a goal. Review what it builds.

maxinja coordinates specialist agents that build and refine the audience, the email and the workflow inside your workspace. Ask for an unscheduled campaign and an unpublished workflow, then inspect what it saved.

Loops

Agents work through the API and MCP to create draft campaigns and workflows, which you review and send in the dashboard.

Describe a field. AI writes the logic.

An evaluated attribute turns a written requirement, such as orders in the last 90 days, into saved logic over related records and event history. Workflows and emails can read the result.

Loops

The pages we checked describe contact properties and events, with no field calculated from history.

An email written for each recipient.

Adaptyle writes the instructed parts of each email at send time, from that recipient’s data and your brand. A pilot sample is judged before release, about 1 in 100 recipients is reviewed during the send, and a failed render stays unsent.

Loops

Content is written before sending. The pages we checked describe no per-recipient writing at send time.

AI decisions inside the journey.

AI steps read the run’s context and return structured answers that branches and actions use. Query steps read current data when the step runs, so a newer order can end a follow-up.

Loops

Workflows are triggered by events. The pages we checked describe no AI step inside a workflow.

Describe the journey. Inspect every step.

maxinja turns a goal written in plain language into a workflow. Each condition shows what it compiled to, and each run keeps its step history.

Describe the branch. Review what it compiled to.

The inspector shows the compiled result and the fields it reads.

If Else step checking whether newerOrders contains at least one record, with its exact inputs

Every run keeps its step history.

Workflows publish as immutable versions. A run in flight finishes on the version it started on.

Completed Halden local workflow run with five recorded steps, a two-second delay and a newer-order branch

Seven ways to start a journey.

From a schedule, a record change, an event, an email event, a webhook or an evaluated attribute crossing a threshold.

  • Scheduled Timestamp
  • Record Created or Updated
  • Record Deleted
  • Event Fired
  • Email Event
  • Evaluated Attribute Threshold
  • Incoming Webhook

How pricing compares.

maxclicks Premium

$49per workspace a month

  • 5,000 contact and object records
  • 50,000 recipient sends a month
  • $5 for each extra 1,000 records, with 10,000 more sends
  • Unlimited collaborators, with no seat fee
  • AI work billed from prepaid credits
See maxclicks pricing

Loops

Free up to 1,000 contacts and 4,000 sends per 30 days. Growth is $49 a month up to 5,000 contacts with unlimited sends.

At 5,000 contacts both start at $49 a month. Loops Growth includes unlimited sends. The Loops pricing page lists no prices between 5,000 contacts and its custom Enterprise plan.

See Loops pricing

Which one fits your team.

Choose Loops if

  • You want one simple tool for product updates, newsletters and transactional email.
  • You send many emails per contact each month and want unlimited sends.
  • Your emails are the same for everyone who gets them.
  • You want a free plan that covers your first 1,000 contacts.

Choose maxclicks if

  • You want each recipient to get an email written for them, with your exact wording protected.
  • Your decisions depend on calculated facts, such as orders in the last 90 days.
  • You want to describe a journey and review the workflow an agent built.
  • You want branches and delays decided from current data or by AI inside the run.

Questions and details.

Can I use Loops and maxclicks together?

Yes. You can keep transactional email in Loops and run the lifecycle campaigns that need per-recipient writing in maxclicks. Customer records reach maxclicks through its REST API or a CSV import.

Does Loops write a different email for each recipient?

The Loops pages we checked describe content written before sending, by you or by your agent through the API. maxclicks Adaptyle writes the instructed parts of each email for each recipient as it is prepared for delivery.

How does pricing compare?

Both start at $49 a month for 5,000 contacts. Loops Growth includes unlimited sends. maxclicks Premium includes 50,000 recipient sends and bills AI work separately from prepaid credits.

Where Loops is strong
  • Focus

    One product for marketing, transactional and lifecycle email, with a clean editor and nothing to configure that you do not need.

  • Unlimited sends

    Growth includes unlimited marketing and transactional sends for up to 5,000 contacts.

  • A real free plan

    Free covers 1,000 contacts and 4,000 sends per rolling 30 days. maxclicks Free includes 100 sends a month.

  • Agent tooling

    An MCP server, a CLI and skills let a coding agent manage contacts, events, campaigns and workflows.

Where maxclicks is behind today
  • Email only

    maxclicks sends email. There is no SMS, push or in-app channel.

  • Security and compliance

    There is no SSO, 2FA or admin audit log yet.

  • Reporting

    There is no A/B result reporting or revenue attribution yet.

  • Connectors

    Native connectors are in development. Data arrives through the REST API or a CSV import.

  • Metered AI

    AI work is billed from prepaid credits, with no included allowance.

  • Generated logic

    Generated conditions and fields are not hand-editable. A reviewer reads the plain-language description and the compiled summary.

Sources, checked October 20, 2026

Loops is a trademark of its owner. Products change; tell us if something here is out of date.

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