Klaviyo alternative
The ecommerce standard, with a fixed set of predictive fields. maxclicks lets you describe any field and writes each email for its recipient.
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| maxclicks | Klaviyo | |
|---|---|---|
| Built for | Lifecycle email from customer data, with an agent that builds the campaign. | B2C ecommerce: email, SMS and a customer platform. |
| Computed fields | Evaluated attributes: describe a field in plain language and AI writes the logic over related records and event history. | Predicted and historic lifetime value, churn risk, average time between orders and expected next order date, once an account has 500 customers with orders and 180 days of history. |
| AI | maxinja builds the audience, the email and the workflow from a goal, inside your workspace. | Composer drafts campaigns, reviews flows and helps build segments. An AI subject line generator suggests subject lines. |
| Writing the email | Adaptyle writes the instructed parts of each email for each recipient at send time. Authored text and protected blocks stay exactly as written. | Composer’s drafts are a starting point you review before publishing. Its guide describes no per-recipient writing at send time. |
| Pricing | $49 per workspace per month for 5,000 records and 50,000 sends, with no seat fee. Free includes 100 sends a month. AI work is paid separately from prepaid credits. | Free up to 250 profiles and 500 emails a month. Paid plans are priced by active profiles. |
Four jobs maxclicks does with AI, next to what the Klaviyo pages we checked describe for the same job.
maxinja coordinates specialist agents that build and refine the audience, the email and the workflow inside your workspace. Ask for an unscheduled campaign and an unpublished workflow, then inspect what it saved.
Composer drafts campaigns, diagnoses flows and helps build segments, and its first response is a starting point you review.
An evaluated attribute turns a written requirement, such as orders in the last 90 days, into saved logic over related records and event history. Workflows and emails can read the result.
Klaviyo calculates a fixed set of predictions, such as predicted lifetime value and churn risk, once an account has 500 customers with orders and 180 days of history.
Adaptyle writes the instructed parts of each email at send time, from that recipient’s data and your brand. A pilot sample is judged before release, about 1 in 100 recipients is reviewed during the send, and a failed render stays unsent.
AI drafts before sending. The Composer guide describes no per-recipient writing at send time.
AI steps read the run’s context and return structured answers that branches and actions use. Query steps read current data when the step runs, so a newer order can end a follow-up.
Composer analyzes and recommends flows. The pages we checked describe no AI step that decides inside a running flow.
maxinja turns a goal written in plain language into a workflow. Each condition shows what it compiled to, and each run keeps its step history.
The inspector shows the compiled result and the fields it reads.
Workflows publish as immutable versions. A run in flight finishes on the version it started on.
From a schedule, a record change, an event, an email event, a webhook or an evaluated attribute crossing a threshold.
$49per workspace a month
Free up to 250 profiles and 500 emails a month. Paid plans are priced by active profiles.
Klaviyo Free covers 250 profiles and 500 emails a month, and paid plans are priced by active profiles. Its predictive analytics need an ecommerce integration or placed-order events.
See Klaviyo pricingKlaviyo’s help center describes a fixed set of predictive fields, such as predicted lifetime value and churn risk, available once an account meets its order thresholds. maxclicks evaluated attributes compute the fields you describe from your own records and events.
The Composer guide describes drafts you review before publishing, and no per-recipient writing at send time. maxclicks Adaptyle writes the instructed parts of each email for each recipient as it is prepared for delivery.
maxclicks works with any customer data, including orders as custom objects. A store that wants deep platform integrations and SMS is usually better served by Klaviyo today.
Built around orders, products and store integrations, with predictions that need placed-order data.
Predicted lifetime value, churn risk and next order date appear on profiles once your store has enough order history.
SMS sits next to email. maxclicks sends email only.
An assistant that drafts campaigns in your brand voice, diagnoses underperforming flows and helps build segments.
maxclicks sends email. There is no SMS, push or in-app channel.
There is no SSO, 2FA or admin audit log yet.
There is no A/B result reporting or revenue attribution yet.
Native connectors are in development. Data arrives through the REST API or a CSV import.
AI work is billed from prepaid credits, with no included allowance.
Generated conditions and fields are not hand-editable. A reviewer reads the plain-language description and the compiled summary.
Sources, checked October 20, 2026
Klaviyo is a trademark of its owner. Products change; tell us if something here is out of date.
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