Workflows, webhooks, segments and email, in one month
The services that make up the platform landed together: automation, event delivery, audiences, templates, and fields that compute themselves.
Workflows
- Triggers, delays, branches and actions on a canvas. Runs record every step they entered, which slot they took, and where they stopped.
- Trigger conditions can query the database, so a workflow can start on something the record does not store.
Webhooks
- Signed deliveries with a verification secret, filtered per trigger.
- A circuit breaker counts consecutive failures and pauses an endpoint that keeps refusing, instead of retrying into the void.
Segments
- Describe an audience in plain words. maxinja writes the condition, explains it back in English, and counts the matches before you save.
- Templates validate before they send.
- Delivery, bounce, complaint, open, click and delay events from AWS SES land against the contact.
Attributes
- Auto-fill: an attribute left empty fills itself when the record arrives, whatever the source.
- Evaluated attributes: describe a field in words, and maxinja writes the definition behind it. Total spent this year, the company a contact works for, computed fresh on read.